Design Schooled™
Design school teaches design. Reality teaches everything else.
After 25+ years in the profession, Patricia Lockwood has learned that success is rarely determined by talent alone.
Over the years, Patricia has watched incredibly talented designers struggle to build successful careers while others with more average design skills have built thriving businesses. The difference is their mindset and methods – how they think, work, communicate, solve problems, and show up.
Design Schooled™ is unlike most guest speaker presentations. In this high-impact, 20-minute presentation, Patricia shares the business side of design and the lessons learned through rookie mistakes, hard-earned experience, and getting schooled by reality. It explores what only experience can teach. Because sooner or later, every designer will discover that being talented and being successful are two very different things.
With a reputation for saying the things most designers would never share, Patricia delivers an honest conversation about what students can really expect after graduation, followed by a 20-minute Q&A session where nothing is off limits.
Her goal isn’t to teach students how to design – it’s Patricia’s way of paying it forward by helping new designers understand what comes next and how to succeed.
Why This Session Is Different
Most speakers leave you with another website to visit, another newsletter to join, another course to buy, another community to subscribe to, or another “secret” to unlock.
Patricia doesn’t. She runs a full-time, award-winning interior design firm, which is why she accepts only one speaking engagement each month.
She isn’t building a coaching empire or selling another program. She simply believes it’s time for an honest conversation about what this career is really like.
If they want more, they’ll find it in Design Schooled™ and The Lockwood Line tutoring sessions. Everything else is simply Patricia’s way of paying it forward.
Speaking Fee
Complimentary with a bulk purchase of 50 or more copies of Design Schooled™
50+ books: $20 each
Every event includes a raffle for five complimentary Lockwood Line tutoring sessions (a $195 value per session).
Students may use their session for:
- Portfolio reviews
- Career planning
- Industry guidance
- Professional development
- Confidence-building conversations
